Evidently, it is the cumulation of these enduringly fond memories down the ‘boozer’ that has ultimately led him to create his own.
Lore of the Land in Fitzrovia, which sits in the shadow of the iconic BT tower, is the embodiment and vision of Guy’s perfect pub. His attention to detail and love of craftsmanship means Lore of the Land oozes in character.
Like stepping back into a Dickens’ novel, Lore of the Land feels like a classic London parlour, dispensing Gritchie beers on cask and keg and serving delicious dishes cooked over charcoal and flame.
However, as if owning a pub wasn’t enough, Ritchie - who has been an avid beer drinker all his life - felt compelled to fill his pub, and many others, with his own beer by investing a significant sum of money into building a microbrewery, Gritchie Brewing Company.
Driven by a fond memory of a long-forgotten cask ale he drank growing up, Ritchie set the task for his brewery to recreate this nostalgic beer that launched Gritchie Brewing Company into the public arena in 2017. English Lore - a robust Best Bitter, full of malt character and floral English hops - realised the filmmaker’s dream and set the wheels in motion for what could become a family of brands that centred very much on hospitality, including the
Compton Abbas Airfield taproom and eatery in addition to Lore of the Land, and the
Cashmere Caveman Wild Kitchen Co.
